Crocs April Fools Campaign
Ecomm Design
Art DirectionThe April Fools Crocs campaign served as a disruptive opportunity to shock fans across all social platforms. What made this campaign so special is that the “feet crocs” were being sold only on April 1(aka April Fools). We wanted to hype up fans for this bizzar product that seemed fake but was in fact REAL.
The campaign sold out 1k units in 8 hours!!!!11!!!
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